If we can build a good branding in Semarang Old City and Pecinan area (make a good and positive perception) in the until night, we should do the same things for the second area. Good lighting at night and clean tematic in street ornament but in second area (Pekojan and Agus Sali street) the people cannot find means they will get a bad perception in second area. In first Area (Semarang Old City and Pecinan) the people ![]() The differences are lighting system and street furniture. When someone walk across H.Agus Salim or Pekojan street, he will find a difeerent condition with Semarang Old Pecinan area. And this is very different with Semarang Old City or Pecinan’s area, we can convenient activity on there until night, however the 3 places are very close. ![]() Building are friendly in the morning and unfriendly building at the afternoon until night. ![]() Robert Rianto Widjaja Visual Communicatioin Design, Soegijapranata Catholic Uiversity, Indonesia, Ardhianto, Visual Communicatioin Design, Soegijapranata Catholic Uiversity, Indonesia, A Research conducted on building performance at night, with case study in regional trade at Semarang (H.Agus Pekojan street), we will find a similar character of the building facade and activity.
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