But ratings and money are too big for the NFL to ignore, so the league worked with AMAZON PRIME to improve the product. The last Thursday night package got so bad that there was talk of overexposure and the possibility of a cancelation. But when the moment was big, Michaels would match it.ĪMAZON PRIME was given a better schedule that the previous Thursday night package, which was often given second-rate games. This year Michaels would have cutting comments during bad games, which fans appreciate. Fans had always loved Michaels for his honesty, dating back to when he would refer to betting lines when it was not kosher. Michaels is one of the greatest play-by-play announcers in sports history, and his presence made for instant credibility. His years of experience analyzing football games on primetime made for the perfect pairing with Michaels. ![]() But his transition to the NFL proved seamless. ![]() Herbstreit is best known as the top ESPN and ABC college football color analyst. ![]() ![]() And by all accounts, fans and gamblers loved what they saw.Īt the beginning of the Thursday Night Football attraction on PRIME was the announcing tandem of Kirk Herbstreit and Al Michaels. AMAZON PRIME took over the Thursday night package for the 2022 season. History was made this year when the NFL made streaming a regular part of their weekly prime time rotation.
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